Get a high-level view of market dynamics by analyzing current and predicted trends in HCP movement between their lifecycle stages, and drill down to the HCP level to develop the right strategy and execution plan accordingly.
Build the right campaign for the right audience to gain more writers and avoid churn. Tailor the right campaign strategy to each HCP according to their behavior, needs, and stage of lifecycle, (e.g. acquisition campaign to acquire non-prescribers, expansion campaign to retain current prescribers, etc.).
Deliver the right insights to all stakeholders. Enable brand managers to plan, strategize, track, and optimize execution, and executive leadership to gain visibility into the portfolio and the forces impacting brand growth.
Identify current and predicted trends in HCPs' behavior, and tailor focused campaigns based on their lifecycle stage.
Attract new prescribers, retain existing prescribers, and prevent churn.
to make market dynamics work for you
the dynamics of your therapeutic market to improve commercial outcomes, and evaluate what-if scenarios of all possible outcomes to plan the optimal course of action
the status of all current and potential customers at any stage in the prescriber lifecycle, to respond quickly and effectively
hyper-personalized campaign per lifecycle stage, that address the precise needs of each group at any time
Strategic Accounts & Innovation Lead, GSK
“We can query data and get insights in real-time for adjusting our brand strategy and the engagement plan. And finally having a single source of the truth that consolidates data from every commercial operation department means that along with our senior leaders we are confident that we can now pinpoint exactly where our business is coming from.”
Want to see how you can
improve HCP engagement
and grow revenues?