Improve HCP
Engagement &
Scale Revenues
Harness the power of AI and ML to extract actionable insights from HCP, patient, and payer data.
Drive smarter segmentations and focus on the right targets with the right message at the right time.
Put the Right Targets in Focus
With highly explainable target lists and predictive analytics, you can easily tier multiple segments, make data-driven Next Best Engagement (NBE) decisions on who to target first, and how to approach selected targets to win every opportunity.
By performing a multidimensional analysis on thousands of HCP and patient attributes, you can detect which physicians are likely to churn, continue prescribing, or become new writers, and empower brand managers to easily tailor hyper-personalized campaigns for each one.
With dynamic target lists that bring a unique combination of precision, relevance, and explainability, you can improve HCP-brand engagement by >20% and grow market share.
Dynamically segment
the market and pinpoint
the right targets
Never overlook relevant opportunities
Harness HCP, patient, and payer data and generate accurate and explainable target lists with personalized Next Best Engagement (NBE) offers to each physician
Capture Every Opportunity
Even the ones you didn’t know are there
Generate
accurate and relevant target lists easily, on-demand, and in just a few clicks to stay focused and up to date.
Create
hyper-personalized campaigns based on specific HCP and patient needs to increase engagement.
Uncover
high-potential accounts that are typically overlooked to close more business.
Deliver
a precise message to each target based on behavior, communication preferences, and patient needs to capture and keep attention.
Allocate
sales and marketing resources to where it matters most and do so more effectively to increase hit rates while reducing costs.
Calibrate
strategies and respond quickly to new competitive forces, regulations, and other factors that impact the business to avoid risk and leverage opportunities.
In Their Own Words
Abhishek Agrawal
Strategic Accounts & Innovation Lead, Novartis
“We’re starting to see a double-digit business uplift. Verix enabled us to focus on small-niche opportunities based on the physician’s state of mind, and helped us to build an efficient tactical plan accordingly”
Gellert Toth
Head of Commercial Analytics, Novartis
“We emphasize the importance of following Verix-generated recommendations because we see a measurable difference in results. It’s very simple – people who leverage the insights generate a faster ROI than those who don’t.”
FAQ
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How is AI-driven targeting different from traditional targeting?Traditional targeting is static and based on historical volume. Tovana uses AI to analyze patient flows, prescribing behavior, and market dynamics- so teams target based on future opportunity, not past performance.
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How are AI-driven target lists built?AI-driven target lists are built by clustering, scoring, and ranking HCPs using predictive models that analyze patient flows, prescribing patterns, and market dynamics. This ensures targets are selected based on predicted opportunity reflected in real-world data, rather than static rules.
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How does AI-driven targeting uncover new growth opportunities and risks?It uses predictive analytics to identify emerging prescribing opportunities, new potential writers, and HCPs treating relevant patient populations as well as early signals of churn and discontinuation risk, allowing teams to intervene before revenue is lost.
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What impact does AI-driven targeting have on target quality and engagement?By focusing on higher-quality, higher-potential HCPs, commercial teams have achieved up to 9× more claims per HCP and a 20% increase in engagement rates. The impact comes from improving target quality, not just increasing activity.
See Verix
in action!
Want to see how you can
improve HCP engagement
and grow revenue?