Book a Demo

Target Every HCP On The Right Channel

Leverage predictive modeling to analyze HCP activity on every channel and determine who is likely to increase scripts as well as which channels and actions will secure engagement.

Test a broad set of possible channel and action scenarios and combinations per HCP, and select the one that will drive them to take the desired action. The result is campaigns that perform better than ever and increased revenues.

Analyze & predict performance for every channel: Banner Ads
Email Campaigns, Paid Search, Direct Mail, Web & Portals, Mobile Apps and more.

anim
anim
Book a Demo

Choose the most effective marketing channels for each HCP

Personalize your message and channels

Plan your Next Best Engagement (NBE) and optimize your marketing channel-mix based on the behavior and preferences of each HCP

anim

The Science and Magic

Of AI-powered omnichannel optimization

icon

Determine

Which channels will be most effective for each HCP.

icon

Optimze

Performance for every channel and activity combination.

icon

Match

The right message to the right channel for securing attention and engagement.

icon

Maximize

The probability of HCPs to increase scripts.

icon

Promote

The brand to a specific HCP audience and expand or limit the population based on budget considerations.

icon

Create

The right Next Best Engagement (NBE) action plan for each HCP, channel, and time frame.

FAQ

  • How does Omnichannel Optimization improve HCP engagement?
    It analyzes HCP behavior across channels and identifies which combination of activities will motivate each physician to land, expand, or restart prescribing.
  • How does Tovana platform optimize channel mix?
    AI models identify the channel combination most likely to drive prescribing and continuously optimize it.
  • How does the platform prevent omnichannel fatigue and wasted activity?
    It identifies the right engagement intensity for each HCP, ensuring effort is focused where it will drive real impact.
  • How does Omnichannel Optimization impact commercial performance?
    Omnichannel Optimization delivers higher engagement, optimized campaigns, personalized content, and smarter budget allocation. Marketing plans that followed Tovana’s channel recommendations landed a 21% lift in new writers within three months.

See Verix
in action!

Want to see how you can
improve HCP engagement
and grow revenue?