OPTIMIZE CUSTOMER ENGAGEMENT THROUGH DYNAMIC MICRO SEGMENTATION
Understanding each HCP in a deep and scientific way is essential for accurate micro segmentation, precise targeting, and relevant messaging. In short, it is key to leverage high potential opportunities and prevent HCP attrition to achieve commercial success.
We use advanced machine learning algorithms to analyze HCPs and a wide variety of data features that describe them, such as prescriber behavior, patient mix, payer channel mix, and communication preferences. Using predictive and cluster models, we generate a fine-grain micro segmentation of the HCP landscape in a systematic manner that enables dynamic, optimal targeting.
Using Tovana, brand leaders easily deploy and share intelligent target lists with the field and organization systems.