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Data: The Unlikely Star in a New ADHD Drug Launch

Data: The Unlikely Star in a New ADHD Drug Launch

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July 14, 2020 | By Peter HarbinIn the whirlwind months leading up to a drug launch, data is just one of many concerns on pharma companies’ minds. But even before a new treatment gets into the hands of patients, companies with…

How to Ride the Data Wave When Launching a New Drug

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May 21,2020 | By Peter HarbinSome experts say that 50% of drug launches fail. Others say it’s as high as 90%. From my perspective, judging launches in such black-and-white terms isn’t particularly useful. Instead, I look at the…

Ironshore Pharmaceuticals Partners with Verix to Support Launch of Prescription Medication

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Verix platform accelerates Ironshore’s ability to leverage data to optimally manage every aspect of the launch, ensuring full alignment between all constituents San Jose, California – November 5, 2019. Verix (www.verix.com), a global…