Vertical CDP for Life Sciences business operations

In recent years, Customer Data Platform (CDP) became a must have in the CPG/retail world, enabling marketers personalized engagement experiences like never before. Verix adapted the powerful concepts of CDP to the unique needs and challenges of the life sciences industry, to come up with the first CDP for this marketplace.

Verix’s CDP provides a robust platform for Life Sciences brand teams to optimally leverage a wide variety of customer data to devise winning strategies and scientifically execute them. The advanced, fine-grain analysis of the entire prescriber population in a brand’s relevant universe, enables a personalized approach to customer engagements, from highly targeted sales and marketing campaigns, to laser focused customer messaging. Our leading product Tovana™️ for science driven strategy execution offers powerful packaged use cases on top of the Verix CDP.