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Turn Data into a Competitive Advantage

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Streamline Data Utilization​

Automatically standardize and unify any number of data sources into a centralized foundation, creating a 360* view of the therapeutic landscape within hours.

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Reduce Time to Insights​

Significantly reduce the burden, time and costs of data preparation for seamless data analytics and AI-driven insights.​

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Deliver at Scale

Effortlessly consolidate data via a flexible no code platform that allows for easy scalability across brands, functions and use cases.​

A New Era of Precision

Consolidate disparate data sources into a a rich feature store with hundreds of attributes across HCOs, HCPs, and patients. This powerful integration empowers precision medicine and specialty brands to execute hyper-targeted strategies, redefining what’s possible in commercial success.​

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Unleash the potential of data to accelerate growth​

Data
Ingestion​

Integrate any number of data sources including CRM, APLD, NPP, specialty data​

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Business Logic Configuration​

Define strategic market definitions via a smart no-code configuration wizard ​

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Data Cleansing & Validation​

Automatically scan and fix duplicates, data anomalies and integrity issues​

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Data
Processing​

Operationalize data, transforming thousands of features into 360 data tables for HCOs, HCPs, Patients and Territories​

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Predictive ML-Based Scoring​

Out of the box predictive
results and automatically segment HCP universe​

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Auto LLM Calibration & Enrichment ​

Transforms technical data into business context for unified organizational analytics and decision-making

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Insights and Data Visualization​

Extract actionable data-driven insights & visualizations​ for better commercial decisions

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Better Data for Better Results

With Verix​
  • Quick deployment, reducing implementation times by <70%​
  • A flexible and repeatable approach that allows for easy scalability​
  • Easy to use no code interface for fine-tuning of business logic to brands objectives​
  • Seamlessly ingest and refresh data to capture changes in the therapeutic landscape​
  • Effortlessly embed predictive measures to prepare data for complex decision-making mechanisms​
  • Enrich data with pharmaceutical intelligence through contextual semantic layer
Without Verix​
  • Long implementation times, often spanning months or years
  • One and done projects that require significant manual effort to build and run
  • Limited flexibility to adapt to evolving business needs
  • Heavy reliance on IT, and data engineers for updates and maintenance
  • Manual, tedious work that’s prone to errors

FAQ

  • What is Tovana’s Customer Data Foundation?
    A no-code, intelligent data foundation that unifies all HCP, HCO, and patient data into a single LLM-ready source of truth.
  • How does Verix’s CDP eliminate data silos across commercial systems?
    It automatically integrates and standardizes data from CRM, claims, marketing, and other commercial systems into one unified foundation, enriched with pharma-specific context and business logic.
  • How fast can commercial teams get value from Verix’s CDP?
    Using no-code configuration and pre-built connectors, the CDP can be operational within hours, dramatically reducing time to value.
  • What makes it different from generic CDPs?
    It includes built-in pharma business logic, 900+ prebuilt features, ML-ready architecture, and LLM enablement.

See Verix
in action!

Want to see how you can
improve HCP engagement
and grow revenue?