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Commercial optimization platform that
powers monetization for life sciences

+20%

HCP
Engagement

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+15%

New
Prescribers

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+2%

Brand
Share

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-6%

Churned
Prescribers

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6-8 weeks

Time to
Value

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This is how the magic is done!

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Transform all data types into a
unified organized format

Enrich the data with
AI/ML models

Execute all accessible algorithms and models,
to predict and support any business process

Optimize go-to-market
and drive revenues

Revolutionize Your Business with Tovana

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AI/ML driven

Decisions & predictions
with automated learning
for ongoing optimization

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Accurate

With up-to-date insights
delivered continuously and
on demand for your next best engagement (NBE)

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Dynamic

And transparent for
commercial teams to
collaborate easily & effectively

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Scalable

For more brands &
therapeutic domains

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Why a Commercial Optimization Platform is ESSENTIAL for the Success of Commercial Teams?

A Commercial Optimization Platform (COP) is a crucial vehicle for pharma commercial teams to continuously streamline, automate, and optimize business processes. With a COP, teams easily centralize, manage, and analyze the vast amount of data related to HCPs, patients, and payers to make informed decisions at all levels, from executives to the field force.

Verix’s AI-based COP “Tovana”, is a single, scalable, and agile platform that incorporates a powerful AI/ML engine to provide accurate and timely insights. It is specifically designed for the pharmaceutical industry and comes equipped with pre-built pharma-specific use cases and an automatically refreshing data foundation.

By leveraging a COP, commercial teams can leverage their data to optimize their operations,
increase efficiency, and drive growth in a highly competitive market within weeks!

Discover why data-driven decision
makers love using Tovana

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A Single Source of Truth
That Eliminates Silos

Tovana serves the entire commercial team in a single place to eliminates silos. This increases transparency and cross-team collaboration that help streamlining your operations.

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Repeatable
and Scalable

Tovana allows you to easily apply your ML models to additional brands and projects, enabling you to scale and repeat successful results.

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Pre-built Use Cases +
Custom Models

Tovana offers pre-built use cases and models, while enabling easy creation of custom models. This saves time and effort, and provides greater flexibility and customization.

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Quick and Easy
Implementation

Tovana has a user-friendly, no-code UI which allows you to easily generate insights within a click of a button and maximize your productivity in no time!

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Improved Data-driven
Decision-making

Tovana provides continuous, reliable, and explainable data-driven insights allowing you to optimize your business processes and drive growth.

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Why Tovana

Self Reliance

Business professionals gain full control over their business to dynamically manage the entire go-to-market strategy and drive effective execution

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Automation

Embedding Machine Learning modeling into business environment ensures consistency and precision, and saves endless tedious work

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In-Depth Customer Understanding

Verix’s robust CDP unifies factual, historical, and predictive information on every HCP in therapeutic universe, ensuring consistency, transparency, and explainability across all stakeholders

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Alignment Around Brand Strategy

Translating strategy into clear actions and effectively executing them, fosters collaboration between Brand management, data science, and sales

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Finally, we can focus on running the business with meaningful insights as our needs change.

Peter Barschdorff
VP Business Insights, Bayer

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Tovana enables pharma brands to leverage data and AI to optimize strategy and execution, and boost commercial performance.

Pavel Zhebrouski
Frost & Sullivan

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Our main challenge is how to identify opportunities dynamically and to communicate this to the field. Verix helped us overcome it.

Shannon Campbell
SVP Solid Tumor, Novartis

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Verix’s platform provides us powerful abilities to understand the market and take action.

Scott Evangelista
President and COO, Ironshore

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With Tovana, we can teach our field to be ready with the right messages at the right time. It's been very effective!

Greg Palko
North America Oncology Franchise Head, Kyowa Kirin

See Verix
in action!

Want to see how you can
improve HCP engagement
and grow revenues?