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New iPad functionality driving usability and increasing ROI

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In a recent survey among our users in Life Sciences Sales (account managers, regional managers, and national mangers), we learned that 40% are using solely our iPad application, 30% are sticking to their desktop or laptop, and 30% are using…

Can you tell a good story? Three secrets to telling a good analytical story

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At the end of the day, we use business analytics to tell a story. A story to our customers, a story to our peers, a story to our managers. A research story of a business phenomenon we’ve discovered, hypotheses we’ve evaluated, interesting…

Procter & Gamble Partners with Verix to Put the Intelligence back into Business Intelligence

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Today is an exciting day at Verix. Over the last few years, we focused on making life sciences commercial operations more effective, by providing unique insights on the issues that matter. Today, as Procter and Gamble announced its strategic…

The Big Data Challenge - Diamonds in the Rough

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In the US alone, 1.5 million physicians have written over 4 billion prescriptions in 2011 [1]Sales data from over 60,000 pharmacies in the US, is aggregated, dissected, and offered for sale by 3rd party information providers [2]Thousands…

Why is There a Rosebush In Every Vineyard?

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The 12th century Chateau Clos de Vougeot in Burgundy was famous in medieval times for its prolific vineyards, maintained by local monks.  These monks realized that roses and vines have much in common and planted rose bushes at the end of each…

Finally, A Solution to Managed Markets Data Overload

Are your Account Managers drowning in data?  Can your Sales Reps easily develop a target list of prescribers where you know you have preferred formulary access? Is your organization taking advantage of Managed Market data to capitalize its…

Verix - The Perfect Complement to Your Pharma CRM Software

So, you have your pharma CRM software in place. Your contacts are all neatly in order and easy to access. Now, how do you bring to fruition your potential business with all those contacts? What do you need to do to actually boost the bottom…