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How to Choose an Analytics Solution for Your Next Drug Launch

To succeed today, pharmaceutical companies must be highly responsive to rapid changes in customer behavior and market dynamics, especially when introducing a new drug to the market. Many organizations, however, find themselves overwhelmed by…

Reflections on Bayer’s 2014 Plan of Action Event

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Last week was a truly invigorating experience. Along with Doron Aspitz, Verix’s CEO and Yaron Makleff, Director of Services, I attended Bayer’s annual POA (Plan of Action) event at the Rosen Shingle Creek hotel in Orlando, FL. Bayer’s…

Four common mistakes when planning a new drug launch …..and how to avoid them

In the fiercely competitive Life Sciences market, the launch period of a new drug or medical device is most critical to its overall success. Alas, there is a lot of uncertainty and ambiguity during the first months of any new product in the…

The Key to a Successful Managed Markets Strategy

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Recently, I was invited by PharmaForce to participate in a panel discussion on Managed Markets at their marketing and sales event for the life sciences industry, which was held in Princeton, NJ. Verix participated in this show along with our…

Agile BI – What’s in a name?

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Lately, wherever I go, I hear the term Agile BI – customers ask for it, analysts write about it, competitors boast about it, there’s even a Wikipedia entry about it. But, what do they actually mean by ‘Agile BI’? Do they all mean the…

4 Things Nutrition Teaches Us about Business: How to de-bloat after over indulging

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So many of us get carried away into consuming too much. Chocolates, pastries, sales reports, budget reports, ad-hoc reports.....we always crave more. Time and again we hear, that it’s bad for us. Too many cookies as well as too many reports,…

A Photo Op With My Orange Friend

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Last week we participated in the Partners Pavilion of the Veeva Global Customer Summit in Philadelphia. Was great to meet many of our common customers and others that are just now getting ready for the next step beyond CRM, and loved to learn…

Why CRM is Not Business Intelligence

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CRM tools are a great way for your team to manage their contacts, record their calls/samples and see static sales information about each of your prescribers.  Some companies have a more traditional, in-house legacy CRM software in place, while…