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Optimizing Life Science Analytical Solutions – Part 2

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Analytical Solutions are ultimately about improving business performance. If your solution is underutilized, chances are it isn’t useful enough. In our previous blog, we discussed some ways to substantially improve analytics performance for…

Optimizing Life Science Analytical Solutions – Part 1

So you've invested a lot of time and effort in developing a Life Science commercial analytics solution to monitor the market performance of your drug or medical device. Are you getting what you expected from the investment? Obviously, the goal…

How to Choose an Analytics Solution for Your Next Drug Launch

To succeed today, pharmaceutical companies must be highly responsive to rapid changes in customer behavior and market dynamics, especially when introducing a new drug to the market. Many organizations, however, find themselves overwhelmed by…

Reflections on Bayer’s 2014 Plan of Action Event

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Last week was a truly invigorating experience. Along with Doron Aspitz, Verix’s CEO and Yaron Makleff, Director of Services, I attended Bayer’s annual POA (Plan of Action) event at the Rosen Shingle Creek hotel in Orlando, FL. Bayer’s…

Four common mistakes when planning a new drug launch …..and how to avoid them

In the fiercely competitive Life Sciences market, the launch period of a new drug or medical device is most critical to its overall success. Alas, there is a lot of uncertainty and ambiguity during the first months of any new product in the…

The Key to a Successful Managed Markets Strategy

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Recently, I was invited by PharmaForce to participate in a panel discussion on Managed Markets at their marketing and sales event for the life sciences industry, which was held in Princeton, NJ. Verix participated in this show along with our…

Agile BI – What’s in a name?

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Lately, wherever I go, I hear the term Agile BI – customers ask for it, analysts write about it, competitors boast about it, there’s even a Wikipedia entry about it. But, what do they actually mean by ‘Agile BI’? Do they all mean the…

4 Things Nutrition Teaches Us about Business: How to de-bloat after over indulging

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So many of us get carried away into consuming too much. Chocolates, pastries, sales reports, budget reports, ad-hoc reports.....we always crave more. Time and again we hear, that it’s bad for us. Too many cookies as well as too many reports,…