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Tips & Tricks to Guarantee You Never Enter a Sales Call Blindly Again!

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I never have the right information when I’m going into a sales call! I feel like I’m always scrambling to find the right statistics! I waste all my time driving from appointment to appointment! I feel like I’m going into sales call blindly!…

Is Your BI System Relevant?

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So, you have invested much time and effort in a business intelligence system. Are you getting the ROI that you expected from such a large expenditure? One of the best ways to tell is by measuring your sales force utilization of the solution.…

Is Launching an Oncology Drug a Harder Sell?

As anyone selling to Oncologists might tell you, being a specialty sales rep to this therapeutic area is probably one of the most complex pharma sales roles today. Why is that? More and more companies are adding oncology pipelines, more drugs…

Do sales reps still matter?

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Over the past few years, it’s no secret that pharmaceutical companies are making significant reductions in the size of their sales “armies.” The days of the “arms race,” where more reps meant more detailing, are over. Physicians are…

5 Tips for Improving Data Analysis

The challenge of Big Data and Manual Analytical Methodologies continues to grow. With Big Data enterprise adoption rates increasing from year to year, companies face the daunting task of integrating and making sense of all this new information.…

The Changing World of Managed Markets

As anyone that has visited a doctor or pharmacy has experienced, the days of a doctor selecting his preferred branded drug, with no oversight, are over. With payers and PBMs systematically exerting more and more control over the drug writing…

Managing Multiple Drug Launches

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Traditionally Pharma companies used to launch one or two blockbuster assets a year. This resulted in a one-size-fits-all approach to their launches regarding positioning, go-to-market strategy and resourcing. Today the pharmaceutical industry…

Optimizing Life Science Analytical Solutions – Part 2

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Analytical Solutions are ultimately about improving business performance. If your solution is underutilized, chances are it isn’t useful enough. In our previous blog, we discussed some ways to substantially improve analytics performance for…

Optimizing Life Science Analytical Solutions – Part 1

So you've invested a lot of time and effort in developing a Life Science commercial analytics solution to monitor the market performance of your drug or medical device. Are you getting what you expected from the investment? Obviously, the goal…