If There Was a Pharma Genie, What Would You Ask For?

A guide to the perfect drug-launch perhaps?Well, you're in luck!Though not exactly a genie per se…We do have some very exciting news for all you pharma executives out there:Coming out soon, Verix is launching a brand new website…

5 Pharma Articles to Heal Your Bad Habits

Winter is a heavenly time to stay home in the evening and have a nice homemade meal. Sounds like a healthy and straightforward thought, but there is more.Other than relaxing and resting in the comfort of your private habitat, it seems that…

5 Big Data Articles to Top Off Your Week

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National Diabetes Month is observed every November to draw attention to diabetes and its effects on millions of Americans. This year's theme “Diabetes Education and Support: Everyone Has a Role. What’s Your’s?” highlights the need for…

5 Pharma & Big Data Analytics Treats for Halloween

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This week's compile opens up with interesting "musings" from our friend Paul Tunnah on what an Uber for Pharma might look like. The internet has definitely unlocked potential for disruptive business models taking the lead over traditional companies. …

Fairy Dust and Costumes - Pharma's BI Halloween Effect

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Do you believe in magic? Pharma and data analytics is hardly the place for magic tricks or fantasy. It is rather full of endless and monotonous stats. But as it turns out, fairy dust and costumes are not solely the features of Halloween trick…

Duncan Lamb on the Role of Data Analytics In Future Pharma Success

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Following an interesting article by James Weatherall on the future relationship of Pharma and Big Data¹, Duncan Lamb, consultant and head of advisory board at Verix, emphasizes the part data analytics play in getting companies to the forefront…

In a Way, the Data Dilemma Nowadays is a Bit like 'Trick or Treat'

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As we're getting ready for Halloween, picking up costumes, candy or pumpkins, Pharma news keep us busy with a wide array of topics, from data analytics to healthcare futuristic developments.A recent Forrester Research report describes Big…

Thoughts of Winter In This Stormy Pharma Weather

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It's starting to get cold. The air has that fresh smell to it and the leaves are already colored in different shades of red and yellow by now.Holidays are nearing, the end of the year is coming soon, and thoughts of conclusions are beginning…

2 Ways to Beat Competition and Lead a Successful Drug Launch

What does it take to successfully launch a new drug in today's competitive Pharma market? That is the question.Up until a while ago, it was the time of blockbusters, patents, huge-scale, army-like launches aiming to take over the market.…

Fall Pharma Round-Up: Pricing Scandals Are the Least of Its Worries

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With September’s flurry of media coverage over drug pricing, pharma has a unique opportunity to rescue its spiraling reputation. Wearables, third-party data analytics providers, and commercial operations account management are just a few hot…