Bottom-up or Top-down Forecasting - Which Model Best Fits Your Needs?

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Understanding HCPs’ prescribing behavior Vs. analyzing market trendsDemand forecast is key for sales and operations planning in the pharmaceutical industry. Naturally, a lot of time, money, and effort are invested in developing forecast…

Turn red roses into red alerts- How to detect anomalies before they affect your business

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Have You Noticed There’s a Rosebush in Every Vineyard? Why and what can we learn from it?The picturesque 12th century Chateau Clos de Vougeot in Burgundy was famous for its prolific vineyards, maintained by local monks.  These monks realized…
Data collaboration through storiesVerix

Five different ways to tell your story

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Accessible and actionable data are two basic stepping-stones for efficient data analyses. However, in today’s working environments, these are not enough, and to create truly successful working conditions that drive business growth, data…
Andy Walter interviewVerix

An Interview with Andy Walter

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"6-8 weeks to have a solution running, creating value right away through helping the sales force, helping the business process, and drive the end business results."Andy Walter, former IT VP at Procter & Gamble, speaks about how Verix…

Can You Build an Analytic Solution with Lego Blocks?

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Absurd? Not necessarily.We presented this challenge to the audience at our PharmaForce 2017 Round Table session, which by and large was crowned “the best roundtable ever”. Well, even if you don’t end up building your entire solution…

What if you had Alexa on your team?

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"Alexa, tell me about our product performance with key opinion leaders in the Mid-West?" "You are on target for the month, but there was a formulary change with a key provider and an unexpected number of patients just switched off of treatment,…

We'll be in Full Force at PharmaForce

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I’m always excited to participate in new events, and as a newcomer to Verix I am also really looking forward to getting to know our Eco system and potential partners in person.This year, we’re engaging the Sales and Marketing Leadership…

Impressions from the Veeva Summit

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Aside from having a great time meeting old friends (whether from college or in orange suits!) and new potential partners, I came away from the Veeva Commercial Summit earlier this month with two exciting impressions.The first being, that…

Key Takeaways from 2016 PMSA

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Last month’s PMSA annual conference in Las Vegas was another great opportunity to catch up with partners and customers, and to get up-to-date insights into some of Pharma industry’s latest analytics trends and challenges.We enjoyed the…

You Got a Great CRM Tool With No Insights in Sight? Isn’t It Ironic..?

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The Pharma industry continuously strives to make the world a better place by discovering and developing new and improved drugs and treatments. But these efforts might be hindered by insufficient or ineffective commercialization tactics. Realizing…