Would you like coffee with your morning briefing?

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It’s Monday morning and time for pharma reps to start the work week.  In the old model, reps had to act like detectives to figure out what needed to be messaged, where they needed to go and the most efficient way to go about it.  A typical…

New iPad functionality driving usability and increasing ROI

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In a recent survey among our users in Life Sciences Sales (account managers, regional managers, and national mangers), we learned that 40% are using solely our iPad application, 30% are sticking to their desktop or laptop, and 30% are using…

Can you tell a good story? Three secrets to telling a good analytical story

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At the end of the day, we use business analytics to tell a story. A story to our customers, a story to our peers, a story to our managers. A research story of a business phenomenon we’ve discovered, hypotheses we’ve evaluated, interesting…

Procter & Gamble Partners with Verix to Put the Intelligence back into Business Intelligence

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Today is an exciting day at Verix. Over the last few years, we focused on making life sciences commercial operations more effective, by providing unique insights on the issues that matter. Today, as Procter and Gamble announced its strategic…