Doron Aspitz
President & CEO
Doron Aspitz is a visionary and seasoned executive, with over 20 years of technical and business management experience in growing technology companies in dynamic markets. Doron specializes in building and expanding early-stage companies with a customer-centric approach.
Doron was previously co-founder, chairman, and CEO of Blue Pumpkin Software, a leading workforce management solutions company. Blue Pumpkin received numerous industry accolades for transforming the way companies manage employees and improve their customers’ experience. Call Center Magazine awarded Doron with their “Pioneer of the Year” award as a tribute to his industry contributions. Doron drove Blue Pumpkin to achieve strong profitability and growth during difficult times and led the company to a very successful acquisition by Witness Systems (NASDAQ: WITS) in 2005.
Prior to founding Blue Pumpkin, Doron held global business and senior technical management positions at Tandem Corporation and IBM. Doron holds a Masters in MIS and a B.Sc. in Economics and Statistics, both from the Tel Aviv University.
Haggay Tsaban
Co-Founder, VP R&D and Customer Solutions
Haggay Tsaban is one of Verix’s co-founders and has been with the company since its inception.
Haggay brings to the company his vast experience in business intelligence and analytics of very large data sets. His hands-on management style ensures that all Verix deployments deliver outstanding business benefits to our customers. Over the course of his career, Haggay has built and implemented sophisticated Analytics, Data Warehouse, Performance Management, and Business Intelligence (BI) solutions for global corporations across industries, including Life Sciences, Consumer Packaged Goods (CPG), Telecommunications and Financial Services.
Haggay’s previous experience includes senior roles in the enterprise as well as strategic consulting firms EDS and Price Waterhouse Coopers.
Gil Friedlander
President & Chief Commercial Officer
Gil Friedlander, an experienced General Manager, with solid Sales, Business development & Strategy background, joined Verix after bringing to a successful completion the acquisition of CrowdX, where he was Co-Founder & CEO. Gil was the Co-Founder & CEO of Tawkon that developed a consumer health tracking App, and later evolved into Crowdx, which widened its scope to serve enterprises and was eventually acquired by Cellwize. Prior to Tawkon, Gil served as VP Business Development and Indirect Sales at Celtro Communication. His varied experience also includes high level sales and business development positions and Strategic Consulting with Mercer Management Consulting (Oliver Wyman).
Gil earned his B.Sc. in Management and Industrial Engineering from Tel Aviv University and an MBA from McGill University in Montreal, Canada.
Tanya Abarbanel
VP Product
Tanya Abarbanel has been with Verix since its early startup days. She comes with 15 years of experience and a proven track record of success, in software development and product management. At Verix, Tanya is responsible for driving product direction, roadmap and development to ensure Verix’s solutions continue to deliver exceptional business value to our customers.
Prior to Verix, Tanya served in senior R&D and Product Management roles at Amdocs, where she gained experience with large-scale solutions for Tier 1 Telecommunications customers.
Gili Keshet
VP Marketing
A marketing veteran with over 20 years in hi tech marketing, strategic planning, and business development. Gili was the founder and principal consultant at Collage Marketing, a strategic marketing consulting firm that helped dozens of hi-tech companies shape their strategy, develop new markets, and acquire key account. Prior to Collage Marketing Gili served in leadership positions at Apple Computer, Digital Equipment, and MIPS Computer Systems.
At Verix Gili is in charge of marketing strategy and business development with strategic partners to maximize the business value for our customers.
Gili earned her B.Sc. in Mathematics and Computer Science from Bar Ilan University, Israel and an MBA from Santa Clara University Leavey School Of Business in California
AMIR ASHIRI
Co-Founder
Amir Ashiri co-founded Verix with Haggay Tsaban, Vice President of Professional Services. Amir’s 20+ years of experience in software development and deep expertise in Business Intelligence, Data Warehousing and Data Mining led him to realize that business users need a way to harness the rapidly growing amount of data within the enterprise. Amir founded Verix with the goal of enabling business users to spend less time dissecting data and more time acting on strategies. His expertise in building and managing some of the world’s largest Business Intelligence implementations served as a valuable touchstone for the company’s product design.
Prior to founding Verix, Amir worked at Price Waterhouse Coopers, where he managed large data warehouses and Business Intelligence implementations for global companies.
Board of Directors
Doron Aspitz
President & CEO
Doron Aspitz is a visionary and seasoned executive, with over 20 years of technical and business management experience in growing technology companies in dynamic markets. Doron specializes in building and expanding early-stage companies with a customer-centric approach.
Doron was previously co-founder, chairman, and CEO of Blue Pumpkin Software, a leading workforce management solutions company. Blue Pumpkin received numerous industry accolades for transforming the way companies manage employees and improve their customers’ experience. Call Center Magazine awarded Doron with their “Pioneer of the Year” award as a tribute to his industry contributions. Doron drove Blue Pumpkin to achieve strong profitability and growth during difficult times and led the company to a very successful acquisition by Witness Systems (NASDAQ: WITS) in 2005.
Prior to founding Blue Pumpkin, Doron held global business and senior technical management positions at Tandem Corporation and IBM. Doron holds a Masters in MIS and a B.Sc. in Economics and Statistics, both from the Tel Aviv University.
Yorgen H. Edholm
Mr. Edholm is a Silicon Valley veteran with nearly 25 years of enterprise software experience. He currently serves as President and CEO of Accellion, Inc., a privately-held developer of secure file transfer solutions, which he joined in 2003. Previously, he served as President and CEO of DecisionPoint Applications, an analytical applications company.
In 1989, Mr. Edholm co-founded Brio Software. During his 12 years as Brio’s CEO, Yorgen built the company into a software leader with $150 million in annual revenue, over 700 employees and a customer base of more than 5,000. He served as Chairman of Brio until 2003, when the company was acquired by Hyperion.
Ofer Segev
Ofer fer has over 25 years of management experience in the high-tech and services sectors. He most recently served as the Vice President of Finance and Chief Financial Officer of AudioCodes Limited, a company publicly traded on the NASDAQ Global Select Market.Prior to AudioCodes, Mr. Segev served at different times as the Chief Executive Officer, Chief Financial Officer and as a director of Ness Technologies Srl.
Mr. Segev has also been the Chief Executive Officer and Chief Financial Officer of various other companies, including Attunity, and was a partner at Ernst & Young.
