Why is There a Rosebush In Every Vineyard?
The 12th century Chateau Clos de Vougeot in Burgundy was famous in medieval times for its prolific vineyards, maintained by local monks. These monks realized that roses and vines have much in common and planted rose bushes at the end of each vineyard row; the roses acted as sentinels to the vine, as they are both susceptible to the same diseases. Vine growers all over the world still use the rosebush method to early alert them to mildew and harmful pests, before it’s too late to treat their vineyards.
Verix HotSpots act exactly the same way as the rosebush in the vineyard, serving as a sentinel of your customer base. Early detection of competitive activity, decline in prescriptions, customer churn, inefficient promotions, or any other unexpected obstruction or opportunity, allows Verix users a quick treatment before it turns into a large problem, saving them millions of dollars.
HotSpots are early warnings and insights based on trend patterns that guide decision makers where to focus and when to intervene. HotSpots identify exceptional nodes and point to the root source of irregular phenomena and its underlying drivers – just like the roots of the roses in the vineyard.