Mid-Year Top 50 Pharma Articles

It’s clear that big data and analytics have stolen many a pharma headline this year. With a little help from Kim Kardashian’s endorsement of Diclegis, an anti-nausea drug used to treat morning sickness, the healthcare industry is learning a thing or two about what works in marketing, too. From patient centricity to what’s working in sales, we’ve got all the hot topics covered in our compilation of the top 50 “must read” articles. Read more about what’s made the news so far this year.

Big Data

  1. Five Things You Never Suspected About Your Healthcare Data by Robert J. Szczerba, published on Forbes Read More
  2. How Big Data Is Transforming The Fight Against Cancer By Bernard Marr, published on Forbes Read More
  3. How Big Data Is Changing Healthcare By Bernard Marr, published on Forbes Read More
  4. 6 Causes Of Big Data Discrepancies By Lisa Morgan, published on InformationWeek Read More
  5. Big Data-As-A-Service Is Next Big Thing By Bernard Marr, published on Forbes Read More
  6. Gartner predicts 3 Big data trends for business intelligence by Doug Laney, published on First Post Read More
  7. A Brief History of Big Data Everyone Should Read by Bernard Marr, published on Data Science Central Read More
  8. The Big Data Challenge: Generating Actionable Insight By Kimberly A. Whitler published on Forbes Read More
  9. Data Silos: Healthcare’s Silent Shame By David Shaywitz, published on Forbes Read More

Analytics

  1. Healthcare Big Data Analytics Plays Critical Role in Quality By Jennifer Bresnick, published on HealthData Intelligence Read More
  2. How to Deal With Data Discrepancies: Pharma Analytics’ Biggest Challenge Danielle Arad on Verix Read More
  3. Why Healthcare Big Data Analytics Needs the Internet of Things By Jennifer Bresnick, published on HealthITAnalytics Read More
  4. 5 Mistakes When Automating Pharma Analytics Published on Verix Blog Read More
  5. Survey: Divergent Views on Big Data, Analytics Persist Between Pharma CIOs and Marketing Execs By Dan Verel, published on MedCityNews Read More
  6. The Lifecycle of Implementing A Holistic BI Solution Written by Danielle Arad, Published on Verix.com Read More
  7. How to Drive Commercial Excellence through Analytics: Lessons from Two Leading Pharmacos Written by Iain Fratter & Stephen Redden, published on PharmaPhorum Read More
  8. The Groundhog Weather Predictions; A Tale of Pharma BI Solutions Written by Annie Reiss, published on Verix Blog Read More

Marketing, Sales and Leadership

  1. Take Charge of Your Digital Marketing Once and For All By Dr. Andree Bates published on eyeforpharma Read More
  2. Is There Still a Place for the Mighty Pharmaceutical Sales Force? By Nicole Gray, published on BioPharmaDive Read More
  3. What’s the Secret to Successful New Commercial Models Adoption in Pharma? Published on Verix Read More
  4. The Biggest U.S. Health Care Challenges Are Management Challenges By Paul Merrild, published in Harvard Business Review Read More
  5. The New Leadership in Pharma: An Interview with Rick Lynch, Former U.S. Army General published on Verix Read More
  6. What really moves the meter? Written by Nick de Cent, Published on Eyeforpharma Read More
  7. Uncovering the Hidden Value in CLM Written by Jacky Law, published on PharmaPhorum Read More
  8. Top Ten Bioindustry Trends for 2015 By John Sterling, published on Genetic Engineering and Biotechnology News Read More

Patient-Generated Health Data

  1. Patient-Generated Health Data: FDA & PatientsLikeMe Collaboration Lighting the Way for Pharma By Danielle Arad, published on Verix Read More
  2. Digital Health: Moving Toward a Healthcare Revolution By Ryan Beckland, published on mHealthNews Read More
  3. Pharma’s Guide To Being ‘Smart’ About The Apple Watch By Geoff McCleary, published on MediaPost Read More

The Secrets to Pharma Success

  1. How Pharma Can Offer More than Pills By Sachin H. Jain, published on Harvard Business Review Read More
  2. Organizing for Digital Health Success By Tina Boggiano, published on eye for Pharma Read More
  3. Pharm Exec’s Emerging Pharma Leaders 2015 By PharmExec.com Read More
  4. A New Era For Pharmaceuticals: New Commercial Models By Rick Edmunds, Rolf Fricker, and Stephan Danner, published on Forbes Read More
  5. The Two Important Ways Digital Health Is Impacting Pharma in 2015 By Alex Butler, published on The EarthWorks Read More
  6. Report: The ACA has spurred massive innovation in healthcare By Dan Verel, published on MEDCITY News Read More
  7. Rethinking Pharma Part 3: Why Pharma are Giving Away the Golden Goose By Dr. Andree Bates, published in EyeforPharma Read More
  8. IDNs – What Pharma Needs to Know By Rita E. Numerof, PhD, published on EyeForPharma Read More
  9. Beyond the Blame Game: How Pharma is Learning to Collaborate By Jesper Høiland, President of Novo Nordisk Inc., published on Pharma Exec Read More
  10. Top Ten Bioindustry Trends for 2015 By John Sterling, published on Genetic Engineering and Biotechnology News Read More
  11. Summer Reads: What are Pharma Folk Reading? By Dr. Nicola Davies, published on eye for pharma Read More
  12. Four Risks Pharma Companies Face By Phil Bezanson and Rachel M. Riley, published on pharmaceutical Compliance Monitor Read More

Patient Centricity

  1. Patient Centricity Handbook By eyeforpharma Read More
  2. Working in Concert for Patient Centricity By Nicola Davies, published on EyeforPharma Read More
  3. A Patient-Centric Approach to a Successful Drug Launch – 3 Tips on How to Do It By Tanya Abarbanel, published on Verix Read More
  4. Patient Empowerment: The Secret Sauce Behind 23andMe’s Pipeline – In-a-Database Strategy By David Shaywitz, published on Forbes Read More

Pharma Partnerships and Investments

  1. VC to Pharma: Better get on board with digital health marketing By Beth Snyder Bulik, published on FiercePharmaMarketing Read More
  2. Royce Funds: What’s Driving M&A Activity In The Healthcare Space? By Royce Funds, published ValueWalk Read More
  3. Partnerships Rather Than Buyouts May Become Big Pharma’s Choice In Collaborating With Biotechs By Gene Marcial, published on Forbes Read More

Pharma Drugs

  1. Resell vs. Direct Models: US Branded Drug Distribution in the Future By Kathleen Iacocca, published on PharmExec.com Read More
  2. FirstWord Lists: Best selling cancer drugs – 2014 and 2020 By Simon King, published on FirstWord Pharma Read More
  3. Why Digital Health Has Not (Yet) Transformed Pharmaceutical Drug Development By David Shaywitz, published on Forbes Read More