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5 Trending Pharma Articles to Top Off Your Week

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Golden Goose: "A legendary goose that laid one golden egg a day and was killed by its impatient owner, who wanted all the gold immediately". That same golden goose…if it was yours… would you give it away?According to Dr. Andree Bates,…

The Latest Pharma News Articles to Wrap Up the Month

Another week has passed. Meteorologists apologized for their 'big miss' after predicting a 'historic blizzard'. At home, we happily greeted a normal January snowfall while taking the time to review the latest Pharma news articles.The global…

6 Leading Pharma and Big Data Articles to Wrap Up the Week

All Aboard!This week’s roundup highlights the ways in which big data will change the pharma playing field. From making consumers brand-aware to the growing power of mobile devices, this week’s crop of articles is all about reaping the…

Stay Tuned: Verix to Release a New, Complete Guide for Mastering Drug Launch

Sometimes it is easier to fail than to pull through and succeed. As much as this sounds discouraging, it could actually serve as a sign for the drug industry, that a shift of approach is needed when it comes to establishing the guidelines for…

5 Leading Articles in the Pharma Analytics Industry

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In a recent Wall Street Journal Experts post, Drew Harris discussed two known megatrends that will fundamentally alter our traditional understanding of health care and the very idea of health itself. First, we are in the midst of a volume-to-value…

Is Your Launch Factory Ready?

Launching a drug can be the most exciting time for a pharmaceutical company.  So much work has been done to bring the product through the research, clinical trial and FDA approval processes, and now eyes are turning to the commercial team to…

The Future of Pharma: Moving Beyond the Pill?

In a recent discussion about the next generation of Pharma innovation, Novartis CEO Joseph Jimenez stated, “I really believe that in the future, companies like Novartis are going to be paid on patient outcomes as opposed to selling the pill.” …

5 More Fundamental Pharma Articles You Cannot Miss

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Guess what? No one has cracked the code for patient centricity yet! Adding the issue to your chairman statement simply won't do. In this week's Pharma articles round up, we continue our journey on these important topic. Discover what marketers…

Pharma Lead & Learn – An Interview with Cindie Dilley, PMSA President

Patent expiries, generic inroads, changing customer behaviors, tight regulations, eHealthcare and traditional R&D – these trends have raised the bar and introduced new challenges for the Pharma industry and its commanding teams.Pharmaceutical…

Top 3 Essential Pharma Articles of the Week

The journey towards patient centricity has begun. The challenge now is to fully transition from the existing products and services model towards delivering patients' wishes and developing the critical capabilities to make the shift:  A move,…