Verix provides both analytical breadth and depth across the entire Commercial Operations function. With deep domain expertise in understanding third party syndicated data (such as IMS, SHA or specialty Pharmacy) and integrating these Rx and payer data with CRM call/sampling activity, incentive compensation goals and internal data (such as pull-through and marketing campaigns), Verix provides a comprehensive, consolidated view of the business with its Pharma analytics.
From the R&D perspective, big data can be used to develop a more personalized medicine, based on anonymous electronic medical records. Whereas on the commercial frontier, businesses can use big data to better target HCPs and identify the right patient base.
Pharma’s new greatest competition of late, unexpectedly comes from outside the industry, from big data analytics companies experienced with handling huge amounts of data and draw insights. In other words, Pharma’s biggest challenge today, is learning how to make better use of big data to stay on top of their game.
Verix provides Pharmaceuticals with the ability to leverage that big data cluster, to reach overlooked markets, and lead to a more effective use of sales and marketing spend. It has built a variety of analytic applications tailored to specific functions and users within the commercial team, from Sales to Marketing to Managed Markets, and supports their unique business process and analytical needs.
Verix’s solutions support this kind of patient level data. With applications such as Verix’s Drug Launch, for example, companies can quickly prepare and track the performance of the drug during those critical first six months across the most important metrics, such as new and continuing physicians. Additionally, with more and more Pharma companies selling specialty drugs, Verix has designed its solution to support SP data and analyze it, even down to the APLD and PGHD.
Verix is preparing your business to move to the future of Pharma commercial strategies- building trust with physicians and patients, delivering value, and providing a higher level of service.
Verix’s applications are designed to prepare the reps exactly for that kind of reality. Verix categorizes actions and business drivers for the rep, such as new physicians or ones that are shifting Rx to the competitor. The applications are designed so that the reps themselves can analyze the data, and always walk in to make a call when they’re well prepared.
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