2018 here we come!

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It’s the first week of 2018, and I’m looking back with pride at another dynamic year at Verix. We’ve achieved some remarkable milestones this last year, continuing to push the envelope of analytical insights for business users. I’m grateful…

We'll be in Full Force at PharmaForce

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I’m always excited to participate in new events, and as a newcomer to Verix I am also really looking forward to getting to know our Eco system and potential partners in person.This year, we’re engaging the Sales and Marketing Leadership…

The Industry’s Top Stories on Futuristic Pharma

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Futuristic Pharma, in some cases, is right at your doorstep. The possibilities for technologies, trends and solutions are endless, spreading like wildfire across the pharma landscape. While some changes are decades away, others are on the brink…

What Kim Kardashian Can Teach Pharma About Marketing, and More

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As summer is winding down and children get ready to head back to school, pharma marketing, costs and M&As are stealing the headlines. From Kim Kardashian to the Ice Bucket Challenge, pharma can use these models to innovate marketing. Digital…

5 Burning Pharma News Stories to Top Your Week

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As many of us enjoy well-deserved vacations, news in the Pharma industry keep on going. While you’re enjoying lighter summer fare at the dinner table, enjoy this summer salad of news in Pharma. We’ll cover successful beyond-the-pill initiatives,…

Pharma Marketing Insights for the Future

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While the summer’s heat wave continues on, there’s a lot heating up in the Pharma marketing sphere. This week, we’ll take a look at what’s working for Pharma organizations in social media and what the next wave of the future is for Pharma…

What Pharma Can Learn From Pixar and Other Lessons

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As a member of the pharma industry, I bet you never thought you could learn a thing or two from Pixar or Facebook. But this week, we’re doing exactly that: acquiring valuable, organization-sustaining lessons from two of the big wigs in production…

New News: Big Data in Pharma and Healthcare

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Big data isn’t new, but how it’s driving change in pharma and healthcare is new. Every week, it seems, no matter where you turn, there’s new mention of how big data is disrupting the industries. While many of us are on summer holiday or…

Pharma Looks Forward: How Innovations and Trends Predict the Industry’s Future

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The distraction of the sun and fun summer activities shouldn’t detract from Pharma’s future-forward actions. The evidence is clear and organizations are forging a new path based on digital technology’s transformative power. With your glass…

Cost of Drugs, Marketing and Managed Markets Grabbing Pharma Headlines

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The rising costs of medical care is a concern across the board. This week, the discussion centered on cancer drug pricing at the annual American Society of Clinical Oncology (ASCO) meeting. While the ASCO drives discussion about cancer drug’s…