Can Business Analytics Predict Rather Than Just Report? Backstage Vs. Front-stage Analytics
We’re used to thinking front-stage is where all the action happens: the curtain revealing a beautiful set, the lights enriching the scene and a (hopefully) fascinating story unravels before us with music and a cast of actors.
But, it is quite often the backstage that entails the bigger action – preparing everything from the perfectly fitted costumes to changing the lights and the set according to the current scene, all the while preparing for the next scene to come.
So what’s the main difference between front-stage and backstage business analytics?
A show without a backstage is no more than a sort of reflection; it offers little more than static visuals to be quickly viewed, leaving you with a constant expectation for the next to come. It is the backstage that revives the show and drives it from one current scene to the next, orchestrating everything to be shown perfectly.
Business Analytics solutions often vary exactly based on this distinction:
A front-stage solution is usually a general BI solution, offering dashboard reporting with all the lights and glamour associated with front-stage elements. But, it’s missing the core, the very system creating the show.
A powerful business analytics solution is an end-to-end solution combining both sides of “the stage”:
- It consists of the backstage process of preparing a platform of tools and algorithms that actually handle all the data, making it possible to analyze.
- And the front-stage reports and data visualizations, based on sophisticated data analytics processes making it possible to derive actionable insights from your data.
But here’s another crucial component you get with a backstage end-to-end solution:
A Pharma, dedicated end-to-end solution offers predictive capabilities.
No, it is yet impossible to see the future, but top-notch, creative, technological business analytics solutions are capable to predict your business behavior, based on past performances and sophisticated algorithms designed to establish a comprehensive, reliable story out of your business data.
And so, as indicated before, backstage is where all the interesting action really happens, and it is where true business data analytics really happens: gathering, calculating and extracting the data in a business-process-relevant analysis, producing actionable insights for your business, regarding both past performances, as well as future behavior.