Optimize your commercial
operations from A-Z
With an AI-powered Commercial Optimization
Platform that boosts performance and
revenue for pharma brands.
Real Value
From Day One
The platform’s powerful opportunity engine delivers an accurate, personalized, and
dynamic understanding of HCPs, patients, and payers so commercial teams can
optimize key processes, like targeting, segmentation, forecasting, and much more!
AI/ML
Based
Precision, predictive, fine-grain analysis of the entire opportunities landscape.
Better
Data-Utilization
User-friendly, dynamic and scalable for multiple use-cases and brands.
Amplifies
Performance
Empower sales and marketing with insights to Increase HCP engagement and hit sales KPIs.
Fast Time To
Value
Eliminate time-consuming consultant-dependent sales cycles and grow market share faster.
Trusted by life
science leaders
The Tovana
Platform
Learn how some of our key customers improved monetization and increased revenues with the TOVANA Commercial Optimization Platform
Discover how Tovana can
transform your business
Empowering the entire commercial team to plan, predict and support all
business processes with an easy to use, no-code platform
Boost the bottom line
Secure your next sale by following clear and actionable recommendations
- Spot on target lists – reach high propensity HCPs that were overlooked in the past
- Optimize your sales calls by utilizing explainable and dynamic recommendations
- Reach HCPs with the patient populations that best fit your medicine
- Engage with each HCP in a hyper-personalized manner based on a thorough understanding of their current behavior, preferences and needs
- Follow real-time AI/ML-based recommendations to maximize performance
Optimize messages and channels
Increase HCP engagement and conversion rates with effective marketing campaigns
- Plan the right multi-channel marketing mix based on HCP preferences
- Deliver relevant, hyper-personalized messages, based on your target’s life-cycle stage
- Spend your budget on more likely-to-convert channels and content
- Continually measure and optimize results on the fly
Make data-driven decisions
Solve complex business questions and get the most out of your data in no time with an AI-engine
- Perform advanced and accurate analytics and predictions on-demand, via a no-code UI
- Unify and manage all your data sources into an ML-ready single source of the truth
- Analyze thousands of attributes of HCPs, patients, and payers to reach accurate, smart, and explainable business decisions, at any scale
- Easily build scalable, repeatable ML models to automate and optimize commercial processes
Execute winning strategies
Focus on the opportunities that matter most to your business
- Identify the right targets with the highest propensity to prescribe
- Find more effective ways to engage every customer
- Enhance transparency within the entire commercial team to maximize collaboration
- Keep up with changing market dynamics to optimize and evolve your sales and marketing strategies
Finally, we can focus on running the business with meaningful insights as our needs change.
Peter Barschdorff
VP Business Insights, Bayer
Tovana enables pharma brands to leverage data and AI to optimize strategy and execution, and boost commercial performance.
Pavel Zhebrouski
Frost & Sullivan
Our main challenge is how to identify opportunities dynamically and to communicate this to the field. Verix helped us overcome it.
Shannon Campbell
SVP Solid Tumor, Novartis
Verix’s platform provides us powerful abilities to understand the market and take action.
Scott Evangelista
President and COO, Ironshore
With Tovana, we can teach our field to be ready with the right messages at the right time. It's been very effective!
Greg Palko
North America Oncology Franchise Head, Kyowa Kirin
In The News
See Verix
in action!
Want to see how you can
improve HCP engagement
and grow revenues?