50% of all drug launches fail during the first 6 months! Make yours a success.
In today’s increasingly competitive, fast-paced, specialized market, pharmaceuticals face greater challenges to win over the market. The shift toward patient centricity, along with patents expiring and the product pipelines shrinking- are all forcing Commercial Operations experts to reinvent themselves on a regular basis.
That is exactly why we developed our New Drug Launch application, which facilitates all of the crucial elements ensuring the successful launch of your product: accurate planning, precise positioning and tight monitoring of performance during the first few months to allow for quick course corrections.