6 Ways Patient Centricity is Gaining Ground in Pharma

There’s a lot to be said for organizations achieving milestones in patient centricity. While many know that a patient-centric business model is a must, adopting one is proving more difficult. What does it look like? What defines success? A few organizations are leading the way, while technology is forging a path to putting patients first. This week’s curation looks at some of the individuals, companies and solutions that have become the top proponents of patient centricity.

1. Can Patient-Centricity Work for Pharma?

By Ben Adams, published on PMLive

Patient centricity: Turning healthcare on its head

Patient centricity is becoming more than just a buzzword. In order for Pharma to truly put the patient first in its primary business model, patients need to better understand medication options. Simply put, they require more education about available medications, and that’s one way that the Pharma industry – and the healthcare industry as a whole – can capture the patient as both a customer and its business. Now, instead of the paternal method of Pharma pushing products, the physician prescribing, and the patient blindly agreeing to the medication, patients want information to make better medical choices.

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2. Creating Purpose: Personal Narratives Behind Patient Centricity

by Thomas Disley, published on Eye for Pharma

Patient-centric organizations drive change

While patient centricity is a primary concern for many organizations, there are a few that are already doing it really well. UCB Director of North America Medical Information & Communications, Christ Marsh, was recently recognized for her role in creating UCBCares, an information source for patients. Acting as her mother’s primary caregiver, Marsh realized how challenging it was for patients to navigate healthcare services. The experience prompted her to drive organizational change, creating a single-source solution center whereby customers could access vital information to make critical healthcare decisions. With individuals like Marsh leading the way, patient-centric organizations are sure to populate the healthcare landscape, changing the way we serve patients.

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3. Working in Concert for Patient Centricity

By Nicola Davies, published on EyeforPharma

Industry individuals adopt patient-centric solutions

Global Patient Affairs Lead at Pfizer Roslyn Schneider advises Pharma organizations to consider a few key factors when adopting a patient-centric mindset. Patients require more education, however, Schneider advises treading carefully to avoid information overload. Educational materials should empower patients and generate confidence. Another metric organizations should measure is their success in changing patient perceptions. As patients adopt a more active role in their healthcare, they should perceive Pharma companies in a positive light. Cultural change is difficult and organizations will do well to recognize hurdles in order to overcome the challenges.

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4. The Four Essential Elements Of A Connected Care Telemedicine Practice

By Russ Alan Prince, published on Forbes

Telemedicine promotes patient centricity

Patient-centric telemedicine has been available to the wealthy for some time now, as these individuals could afford the concierge-type service. Soon, however, telemedicine will be an affordable, cost-effective way to practice medicine and better serve the patient. The best organizations that drive patient centricity via telemedicine are those that employ easy-to-use devices for patients, an integrated telemedicine platform, sufficient staff, and optimal feedback for patients as an outcome of the doctor’s visit.

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5. From Cancer to Feet: The Power of Twitter in Healthcare

By Neil Versel, published on MedCity News

Social media changing patient solutions

Consumers aren’t just socializing on social media. They’re looking for information that will inform health decisions. Pharma organizations can capitalize on consumers’ positive view of healthcare information gleaned from social media by driving education, treatment and products. With insights into Twitter’s data on keywords that commonly appear on the platform (such as “allergy” or “feet hurt”), organizations can create campaigns that directly target their primary audience, providing better patient care on a platform they routinely use.

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6. Why We Need Design Thinking In Healthcare

By Leonard D’Avolio, published on InformationWeek

IT design principles what healthcare needs

Healthcare organizations can learn a lot from Information Technology. IT designers, by nature, get inside the heads of their target audience. Trying to understand what their day looks like, how they think, and how they act, IT designers then develop the best system they can to respond to these needs. This kind of approach could revolutionize how organizations serve their patients. In particular, a redesign could truly reform the changes coming down the pike in terms of payment reforms and the digitalization of healthcare.

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