5 Leading Pharma Articles to Add to Your ‘Goody Bag’

“Imperatives of a Pharma based digital health strategy,” “Pharma-mHealth projects looking to move “beyond the pill,”” Pharma’s next step: tapping into social media to support critical initiatives,” and many more. This week’s compilitation of pharma news articles could have been solely about m-health and its various angles. We decided against it – taking a diversified and challenging approach, bringing pharma articles that raise questions and sometimes eyebrows.

A short Time article announces that Google is working on a pill that can detect the signs of diseases, including cancer. Dr Andree Bates states that Pharma had it “all wrong” and explains why Precision Medicine is changing the game.  Forbes raises the question of how emotionally intelligent doctors are with medical training mostly rewarding individual competitiveness and academic knowledge.

Enjoy this week’s reading….with a little twist on social media towards the end.

Google Is Working on a Pill That Can Catch Diseases Earlier

By Jack Linshi, published on Time Magazine

The title says it all. After the secret research center, home of Google Glass, previously revealed a partnership with pharmaceutical company Novartis to create smart contact lenses that monitor diabetics’ blood sugar levels, now is the turn for a pill that should allow patients to monitor their health in real-time and catch a potential illness before it’s even diagnosable.

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Rethinking Pharma Part 1: How Precision Medicine is Changing the Game

By Dr Andree Bates, published on Eyeforpharma

Dr. Andree Bates looks at the impact of precision medicine on pharma and the change in mindset necessary to fit this new reality. Bates states that “Precision medicine is a game changer in the truest sense of the term” and that” so much has been discovered recently in medicine that soon all textbooks will have to be rewritten.”

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Social Skills And Leadership In Healthcare: The Case For Boosting Doctors’ EQ

By Dr. Tomas Chamorro-Premuzic, published on Forbes

In what is arguably the most compelling case study for paying attention to soft skills in healthcare management, Kaiser Permanente, a large care provider with over 160,000 employees and more than 9 million health plans, completely transformed its poorly-performing Colorado operations in the 1990s by replacing its executive medical director. When the new director, Jack Cochran, took over, he made clinical leadership an explicit item in the agenda and re-defined the role of physicians as “healers, leaders, and partners”. In just five years, Colorado became Kaiser’s top-performing branch on quality of care, as well as one of the highest quality health institutions in the US. Paying attention to soft skills and EQ does pay off. Read on to discover why.

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Five Imperatives of a Pharma-based Digital Health Strategy

By David Lee Scher, published on mHealthNews

A recent article entitled: “Big data- Mobile health: revolution or evolution of healthcare?” presents this striking fact:  “There currently exist over 24,000 medical apps for mobile devices, which in the broadest sense are intended to improve medical care and are geared not only towards specialists in the healthcare field but also to patients.”. The healthcare system has long since arrived to the Digital Age or should we say “Edge”. This article presents what is necessary to run a true digital strategy.

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Nurturing The Sales Funnel Using Social Media (Infographic)

By Ivan Serrano, published on KillerStartups

This infographic takes a look at the many ways businesses can use social media to influence the sales funnel. Whether it’s being used to boost brand loyalty amongst past customers or to get out the word about a new product, social media affords companies access to a suite of tools that are only just being realized.

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SocialSalesFunnel