The 5 Essential Pharma Articles You Do Not Want to Miss

The Pharma world moves fast and you have to keep up. Falling behind can be fatal – luckily we’ve done all the reading for you. Here are this week’s 5 essential articles ready for your perusal!

1. The Top 10 Best-Selling Diabetes Drugs of 2013
by Eric Palmer, published on FiercePharma

Not everything that is new and expensive is better, explains Dr. Silvio E. Inzucchi, director of the Yale Diabetes Center. But, what is new in the world of diabetes? This article discusses the top 10 best selling diabetes drugs of 2013. Do you know your Lanutus from your Novolog and HumulinR? Sanofi made strides this year increasing its market share by 20%. Find out what’s going on with the rest of the industry leaders!

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2. The Top 10 Pharma Companies by 2013 Revenue
by Eric Palmer, published on FiercePharma

With Teva Pharmaceutical slipping a place to 11, Eli Lilly grabs its chance on the Top Ten industry leader board. Find out who made it into the top ten, what they did to get there and what they’re doing to stay put.

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3. How Pharma Can Generate ROI on Social Media
by Miriam Shaviv, published on PharmaPhorum

The Ultimate guide on how to use and abuse social media to meet your marketing needs: LinkedIn is the secret key, according to Miriam Shaviv, who discusses how to use the platform to optimize success!

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4. Pharmaceutical Sales Training Excellence: Key Metrics
published on Best Practices

Are you a visual learner? Check out this infographic to discover key metrics that will guide your sales training investments and efforts.

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5. VP of Sales: Are Your Sales Reps Skills Up to Date?
by Greg Barlow, published on Verix Blog

How can you maximize your sales reps repertoire of skills to ensure they are as empowered and as effective as possible? When they have the tools to perform at the top of their game they get results and feel good, increasing revenue for you!

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Bonus Reading You Must Read!

6. The Affordable Care Act: Impact and Strategies on the Pharmaceutical Industry Global

Data predicts that the Affordable Care Act will bring in $115B in new business over the next 10 years with an expected 32M new customers. Check out this free whitepaper to find out what impact the ACA will have on the pharma industry as we know it today.

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