5 Data Analytics Myths That Can Thwart Your Efforts

The business insights your organization can glean from big data is only as useful as your knowledge of how to splice and dice that data. You see, as the volume of your data goes up, the level of confusion grows, too. That is, unless you’ve…

Mid-Year Top 50 Pharma Articles

It’s clear that big data and analytics have stolen many a pharma headline this year. With a little help from Kim Kardashian’s endorsement of Diclegis, an anti-nausea drug used to treat morning sickness, the healthcare industry is learning…

Pharma Trends - 2015 Midpoint Health Check

It’s halfway through the year and high time we took the temperature of 2015’s current trends in pharma. In case 2014 is already a fading memory, here’s a quick reminder of what we were thinking six months ago: We were celebrating the impact…

Successful Execution of Physician Segmentation: Setting the Sales Force up for Success

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Proper segmentation – and physician attribution to segments – can help your Pharma organization win the war against poor or unwieldy data. Pharma organizations can successfully execute a physician segmentation strategy only when a strong…

Data Analytics Industry Top 6 Stories Of The Week

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Minority Report - like technology at your doorstep? It may be in its infancy, but data analytics is getting into position, ready to transform society. Don’t worry - we are not at the stage where machines will take over just yet. However, data…

How to Drive Sales Force Effectiveness with the Right Pre Call Planning Solution

The Pharma sales rep role is in jeopardy. M&As, regulatory changes, digital influences – these are just a few of the market pressures influencing the future of the sales rep. Underscoring this view is the vast sales force layoffs the Pharmaceutical…

Top Pharma Stories to Close off the Summer

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What’s better than a sunny last-of-the-summer day? Exciting ideas driving the Pharma industry. With many setbacks along the way, it seems Pharma is on the cusp of a data solution that will promote growth, while out-of-the-box innovation is…