Pharma Data – Opportunities and Challenges Revealed

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What do Ashley Madison and the Pharma industry have in common? Data, which is powering both privacy concerns and innovative, life-altering therapy options. Data is blazing a trail in Pharma, with new revelations and connections being made each…

Technology and Pharma: A How-to Guide for Collaboration

In the midst of a fury of M&As and buyouts, the next big trend in Pharma isn’t the takeover. Innovators in the industry are seeing the advantages of partnerships, specifically with creative technology companies. Instead of buying them…

A Hodge-Podge of Pharma Lessons Before Summer Winds Down

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There’s no slow-down in marketing news and trends, just because the summer hiatus continues. In this week’s curation, you’ll learn the downside of extending your reach on social media via questionable celebrities and why the Alphabet may…

The BI Comfort Zone

How decision makers are pushed to the comfort of well-known even if inferior solutions Every couple of years, the head of BI finds herself in the position of selecting a new software solution – the need for better organization of a growing…

The Industry’s Top Stories on Futuristic Pharma

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Futuristic Pharma, in some cases, is right at your doorstep. The possibilities for technologies, trends and solutions are endless, spreading like wildfire across the pharma landscape. While some changes are decades away, others are on the brink…

Patient-Generated Health Data: FDA & PatientsLikeMe Collaboration Lighting the Way for Pharma

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The recent partnership between the FDA and PatientsLikeMe is putting the concept of patient-generated health data front-and-center. An online patient-networking forum, PatientsLikeMe is likely the first iteration of other programs to come that…

What Kim Kardashian Can Teach Pharma About Marketing, and More

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As summer is winding down and children get ready to head back to school, pharma marketing, costs and M&As are stealing the headlines. From Kim Kardashian to the Ice Bucket Challenge, pharma can use these models to innovate marketing. Digital…

Verix Announces Appointment of Duncan Lamb to Advisory Board

Los Altos, CA., Tuesday, August 4, 2015 - Verix Inc., a market leader offering solutions for optimizing commercial effectiveness for the Life Sciences market, today announced the appointment of Duncan Lamb as Head of Verix Advisory Board, effective…

What’s the Secret to Successful New Commercial Models Adoption in Pharma?

Is your pharma organization scratching its collective head, wondering how it can compete in the new global marketplace? You’re not alone in the struggle. The pharmaceutical industry as a whole is experiencing a massive commercial evolution.Sales…