2015’s Notable Drug Approvals

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While pharma companies struggle to keep up with technologies and adopt digital marketing techniques, they’re quietly continuing their march toward the successful release of new drugs. In 2015, you’ll see some big names get drug approvals,…

5 Burning Pharma News Stories to Top Your Week

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As many of us enjoy well-deserved vacations, news in the Pharma industry keep on going. While you’re enjoying lighter summer fare at the dinner table, enjoy this summer salad of news in Pharma. We’ll cover successful beyond-the-pill initiatives,…

Winning the Tour de France – All for One and One for All

The Briton has done it again! Chris Froome is the first Briton to have won the Tour de France for the second time. Winning on French soil makes the victory that much sweeter. While it is always true that you can’t win the Tour by yourself,…

Pharma Marketing Insights for the Future

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While the summer’s heat wave continues on, there’s a lot heating up in the Pharma marketing sphere. This week, we’ll take a look at what’s working for Pharma organizations in social media and what the next wave of the future is for Pharma…

What Pharma Can Learn From Pixar and Other Lessons

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As a member of the pharma industry, I bet you never thought you could learn a thing or two from Pixar or Facebook. But this week, we’re doing exactly that: acquiring valuable, organization-sustaining lessons from two of the big wigs in production…

Verix Announces Appointment of Mark Degatano to Advisory Board

Los Altos, CA, July 14, 2015 – Verix Inc., a market leader in analytic solutions for commercial operations in the Life Sciences market, today announced the appointment of Mark Degatano to its Advisory Board, effective immediately. Mark will…

On Dinner, Reports and Managed Markets

Sometimes dinner talk in not only about the kids, logistics, summer camps and what to do with hyperactive teens during the holiday. Sometimes, and only sometimes, heavy questions land on the table with ease, for which I have no real answers.Take,…

The Future of Healthcare Wearables: Who Will Win the Imbroglio?

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We were serious when we said that every week seems to see the launch of a new gadget that snaps onto your wrist or ankle and offers to map your run, count your pushups, track your heart rate, monitor your calories or even your exposure to UV…

You Have Just Built A Gorgeous Data Warehouse - Now What?

From Data Warehousing to Analytic Solution The concept of data warehousing started at IBM Labs back in the late 1980s to provide an architectural model for storing, sorting, and accessing data from various operational systems to support decision…

Independence Day: Honoring Big Data’s Achievements and Strides Toward Healthcare Improvements

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On Independence Day, we hope you’re relaxing at a barbecue with friends and family, enjoying the fireworks and buffet of indulgences. Back in the office, there’s still a buzz around big data in pharma, as organizations continue to learn…