5 Big Pharma Articles For Which You'll Thank Us Later

Outlooks, Trends, Reports, Global surveys…This week's compile is about the state of the industry and predictions for the year to come and those to follow...Well, 2015 promises to be mostly sunny with some impressive growths:Global…

5 Types of Personas You Don't Want at Your Thanksgiving Table

Every year it's the same old thing. The big juicy turkey on the center of the table, with its brownish color and a wine-honey-mustard smell to it, if you're lucky. And except for the changing side-dishes, depending on who made them this year,…

4 Ways to Leverage Analytics to Smart Decision Making

In science, often times the simplest explanation is the right one. Similarly, we believe business analytics should provide you with the simplest explanations to the complex truths hidden in your data.And so, every decision maker in your…

7 Trending Big Pharma Articles Leading Into 2015

2014 is wrapping up and with it come outlooks for 2015 and the years to come.  What are the big ideas shaping the future of Pharma? What does the 2015 pipeline for new therapies look like?  What are some of the most exciting new health technologies…

2015 and the Instagram Generation: Richie Etwaru’s Top 5 Pharma Trends

Put your smart lenses in and take a sharp look at the next decade. 2015 is around the corner and technology scholar and entrepreneur Richie Etwaru says pharma has a lot to look forward to. Etwaru, currently Chief Digital Officer at Cegedim,…

Healthcare Wearables: Pharma Can Lead Where Tech Companies Fear to Tread

Tech firms are jumping into healthcare wearables feet first. From the Jawbone Up to Microsoft’s Healthband, the Fitbit Surge and Apple’s Watch, every week seems to see the launch of a new gadget that snaps onto your wrist or ankle and offers…

5 Health Innovation News Articles of the Week

"Kodak invented the very technology that led to its demise" writes Brian Eastwood in a recent CIO.com article. "There are lessons there for healthcare, where everything from wearables to robot surgeons threaten to disrupt – for the better…

4 Tips to Boost Your Pharma Drug Launch

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Life sciences, being such a competitive market, don't leave much room for the overwhelming amount of products being launched every year. In fact, it is so fierce, that the very first few months of a drug launch are the ones setting the tone…

5 Pharma News Articles to Improve Your Decision-Making

A recent survey shows that 62% of pharmaceuticals and life sciences executives have changed their organizations’ approach to big decision-making as a result of data and analytics. They’re using new, richer sets of data and training executives…

5 Tips for Picking the Most Cost-Effective Pharma Business Analytics Solution

The end of the year is around the corner and commercial operation departments are preparing budgets for next year. Pharma business analytics has always been a tough one. There are so many choices and decision points on how to approach it. Even…