5 Leading Pharma Articles to Add to Your 'Goody Bag'

"Imperatives of a Pharma based digital health strategy,” "Pharma-mHealth projects looking to move "beyond the pill,"" Pharma's next step: tapping into social media to support critical initiatives," and many more. This week's compilitation…

7 Haunting Big Data Analytics Mistakes to Avoid

Data analytics is one of the most essential processes in your business, big or small. It's because it functions as your pair of glasses to see the actual business reality, beyond scattered numbers in graphs. A solid, reliable analysis allows…

Big Data Challenges – Picking the Roses Among the Thorns

In the US alone, the total dollars spent on medications reached $329.2 billion in 2013, demonstrating a growth increase of 3.2% compared to a downward rate of -1.0% back in 2012 [1]. Much of this rising success can be attributed to business…

Are You Up to Date on the Latest Big Data News of the Week?

According to a recent Big Data Made Simple article, the increasing volume and detail of the information captured is growing exponentially. A few years ago this meant data could be managed by a few in-house specialists, but today the implications…

Stethoscopes to the Recycle Bin? Hold on Just a Heartbeat!

The development of new, more accurate and compact devices could soon consign the iconic Victorian stethoscope to the vault of medical history. Accompanying the stethoscope into the vault are the analog versions of the ophthalmoscope, the ECG…

Pharma Lead & Learn: An Interview with Charlotte Sibley on the Importance of Modern Analytics

As someone who knows the power of data and analytics, Charlotte Sibley is not afraid to “Tell truth to power” or to say, “Your baby is ugly.” In our exclusive interview, the President of Sibley Associates and frequent lecturer at Columbia…

5 Big Data Articles from the Past Week You Might Have Missed

This week's picks are on all on big data in its many variations: Big Data Big Future, BigDip (Big Data in Pharma), Big Data to optimize B2B. No doubt…Big data is Big and everywhere these days. As analytics professionals, it’s almost unavoidable;…

Can Big Data Put the Brakes on Ebola?

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Big data analytics have never before been used by humanitarian workers operating out of disaster zones. With the U.S.-based Centers for Disease Control estimating that 1.4 million new infections from the current Ebola outbreak will occur,…

Precall Planning: What Do Sales Reps Need to Know About Physician & Account Types?

In most companies, sales reps are assigned a target list. In many cases, this is an annual process where the home office models each physician or account and attempts to determine the most valuable people and amount of effort required by the…

5 Leading Articles in the Pharma Analytics Industry

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In a recent Wall Street Journal Experts post, Drew Harris discussed two known megatrends that will fundamentally alter our traditional understanding of health care and the very idea of health itself. First, we are in the midst of a volume-to-value…