Patient Centricity: Beyond the Wall or Beyond the Milky Way?

Call it advocacy groups, health consumer advocates, consumer organizations, bloggers… the patient voice is more powerful than ever. "Listen up!" they say. If you really want to understand what's affecting people with any condition, look at…

Top 50 Articles for Your Ultimate Pharma Library

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"Knowledge is power." And in today's pharma industry, power and influence are key assets for success.  We went ahead and compiled a list of our top 50 pharma articles to help you boost your success. Explore this list of recent pharma features…

The Future of Pharma: Moving Beyond the Pill?

In a recent discussion about the next generation of Pharma innovation, Novartis CEO Joseph Jimenez stated, “I really believe that in the future, companies like Novartis are going to be paid on patient outcomes as opposed to selling the pill.” …

5 More Fundamental Pharma Articles You Cannot Miss

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Guess what? No one has cracked the code for patient centricity yet! Adding the issue to your chairman statement simply won't do. In this week's Pharma articles round up, we continue our journey on these important topic. Discover what marketers…

Pharma Lead & Learn – An Interview with Cindie Dilley, PMSA President

Patent expiries, generic inroads, changing customer behaviors, tight regulations, eHealthcare and traditional R&D – these trends have raised the bar and introduced new challenges for the Pharma industry and its commanding teams.Pharmaceutical…

Top 3 Essential Pharma Articles of the Week

The journey towards patient centricity has begun. The challenge now is to fully transition from the existing products and services model towards delivering patients' wishes and developing the critical capabilities to make the shift:  A move,…

The Changing Role of Account Managers in Specialty Pharma

Managed Markets Account Managers have been traditionally tasked with managing the payer end of pharma’s commercial business.  Yet, with more and more drugs being delivered via specialty pharmacies (SPs), many AMs have additional duties on…

Latest Big Data Articles To Top Off Your Week

By 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet, according to the annual IDC Digital Universe study. At that point, the world will be looking at digital knowledge in the neighborhood…

7 Secrets Successful Pharma Sales VPs Won’t Tell You

What is it that makes one pharma VP of Sales more successful than another? Clearly, the product and market makes a huge difference (case in point: Sovaldi). However, are there activities within the Sales organization that the VP can control…