Can Predictive Analytics Forecast FIFA World Cup Results?

With the upsurge of predictive statistical models, projections of the 2014 Mondial results seem less like fortune telling and much more like science. The popular games gave rise to all sorts of scientifically based statistical analytics attempting…

How Healthy is the Pharma Industry?

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In May 2014, 971 executives were asked their opinion on the health and future of the pharmaceutical industry. The survey was global with a relatively senior breakdown of functions with marketing, sales and general management being the most…

IT and Commercial Operations: Friend or Foe?

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InformationWeek estimates that somewhere between 37% and 75% of technology projects fail – quite an astonishing rate.  When applied to the Life Sciences industry, could part of this failure be due to the fact that all too often IT and Commercial…

Quick Guide to Trends in Pharma Big Data

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When it comes to pharma analytics, it’s a whole new world out there.  We all know the traditional data sets, from CRM call activity to third party syndicated data, such as Rx and payer.   Meanwhile, just as in other industries, new data…

An Apple a Day Keeps the Doctor Away: Ramifications of Apple’s HealthKit

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With Apple’s recent announcement of "HealthKit", a new platform for all apps health related, the industry has taken a big step forward in the ability to exchange data in one cohesive location.  For patient generated health data and mHealth,…

What’s your Health Credit Score?

We all know about the FICO credit score, the metric used by banks to determine our credit worthiness and ability to obtain mortgages and credit cards. Many people regard this score as sacrosanct, knowing that the higher one’s score, the more…

The Secret Behind Failed Business Analytics: The Missing Link

Business analytics projects tend to make big promises, such as revealing actionable insights and facilitating more predictive and prescriptive decision-making. Regrettably, many of these projects end up failing to fulfill their goal. They analyze…