Nike and mHealth: Does the shoe fit?

Recently, I wrote about PGHD (Patient Generated Health Data) and how I believe it could be the wave of the future for pharmaceutical insights, particularly in regard to population level trends, drug adherence and longitudinal tracking. Yet,…

PMSA 2014: Where is the industry headed?

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As I think back about the Pharmaceutical Management Science Association annual conference (held in May), I am continually impressed with how the group developed such a cutting edge agenda of where we, as industry commercial analysts, are going.…

PMSA 2014 Conference - Verix is All the Buzz

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It was a great show for Verix at the PMSA 2014 Conference in Orlando, Florida, as 300+ influential minds from the pharmaceutical commercial operations industry such as Pfizer, Eli Lilly & Company, Bayer, and Janssen Pharmaceutical, Inc.…

Big Data: Are your analytics in touch with the field?

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Do you take a technical view of data or a logical view of your business? Many analytics groups and IT teams deliver spreadsheets that compile what they believe are the best KPIs to drive the business. While these metrics may need to be measured…

PGHD: the Next Wave in Pharma Data?

Lately, I’ve been writing a lot about Big Data, electronic health records, the ACA and their impact on the pharmaceutical industry.  While these influences are definitely directly “in our windshield,” (particularly with Meaningful Use…

15 Fatal Errors in Pharma Analytics

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Data is critical to any business operation. It provides the information that enables the commercial operations team to make informed business decisions. Setting up pharma analytics may sound as simple as buying a reporting a tool, but experience…

Meet Verix at PMSA 2014

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In less than two weeks time on May 18th, Verix will be rolling into Orlando to take the 2014 Pharmaceutical Management Science Association Annual Conference by storm as a GOLD SPONSOR. This event’s tagline fits perfectly with our professional…

Big Cuts Coming to Big Pharma

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In a recent white paper , the IMS Institute for Healthcare Economics projects that the largest 17 pharmaceutical companies will need to cut over $35B through 2017 to maintain their current levels of research and development yet also maintain…

IT Central Station Users Talk About Verix

Ultimately, our goal at Verix is to deliver the best in business analytics for Pharma and Commercial Ops. We can talk about this till we’re blue in the face but anything we have to say doesn’t hold a candle to what our users are saying.…