The Evolution of Analytics: Have BI tools impacted the cost of providing relevant analytics?

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In the past decade or so, many life sciences companies have spent hundreds of thousands of dollars building commercial data warehouses –including determining complex ETL processes, designing detailed and aggregate tables, etc., all in an effort…

Attn: Commercial Ops – Who is the most important member of the team?

I’ll never forget my first drug launch kick-off meeting. Our SVP of Sales and Marketing (a very important person) stood up in front of about 75 of us on the commercial leadership team and presented a slide that asked “who is the most important…

Capitalizing on the Affordable Care Act

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We’ve all heard about the rollout the Affordable Care Act and the website’s technical issues. Despite that, enrollment numbers are improving and gaining strength. In fact, January’s numbers actually exceeded the month’s enrollment target…

Sales VPs: It’s time for the earnings call, are you ready?

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You’re the VP of Sales for a medical device and diagnostics company. You sell thousands of products to hospitals and labs and it’s nearing the end of the quarter. The CEO wants to see your updated sales forecast so that he can prepare for…

Driving Success Leveraging Pharmaceutical Big Data

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The term Big Data is everywhere these days. As analytics professionals, it’s almost unavoidable; every company, from every industry, seems to be talking about it. But, what does it mean and how does it apply to the pharmaceutical industry?…

Commercial Pharma and EHR - State of the Industry

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With federal financial incentives to install electronic health record systems, more and more physicians are beginning to integrate these tools into their practices. In fact, in 2005 it is estimated that only 30% of HCP offices and hospitals…